I manage an HVAC firm that specializes in Industrial & Commercial applications.
Most of our labor is commercial buildings love the cannery, the school district buildings, & the grocery store, we even repair all of the refrigeration equipment at the harborâ€¦ Half of the marina uses our heating & services.
We gain phone calls every once in awhile for residential repairs, but I typically requested them to a weird company. When the residential questions became more frequent, the company discussed branching out; A few weeks ago, the HVAC company decided to open a hour small branch, just for residential HVAC repairs; Right now, the residential team has 6 contractors & a replacement team leader. We’re going to start advertising in a couple of weeks, & I’ve been laboring on all of the advertising materials. I viewed the final drafts yesterday, & they look great. I’m truly impressed with the modern logo, that incorporates our old graphics & the modern residential services menu. Until both of us get the advertising materials out to the public, we are going to be slow at firstâ€¦ For the past decade, I’ve been sending all the people anywhere else. I truly suppose the residential repair team will be a success, especially after both of us start advertising on the radio & in the magazines. We made flyers, banners, & important blow-up units. We are even having a block gathering to celebrate the modern services. We hired a clown, food vendors, & plenty of entertainment for the whole family. I know the entire event will be a important success, because I have planned every single detail.