I manage an HVAC firm that specializes in Industrial and Commercial applications.
Most of our work is commercial buildings like the cannery, the school district buildings, and the grocery store.
We even service all of the refrigeration equipment at the harbor. Half of the marina uses our heating and A/C services. We receive phone calls every once in awhile for residential repairs, but I always recommend them to a different company. When the residential questions became more frequent, the company discussed branching out. A few months ago, the HVAC company decided to open a second small branch, just for residential HVAC repairs. Right now, the residential team has six technicians and a installation team leader. We’re going to start advertising in a couple of months, and I’ve been working on all of the advertising materials. I viewed the final drafts yesterday, and they look great. I’m really impressed with the new logo, that incorporates our old graphics and the new residential services menu. Until we get the advertising materials out to the public, we’re going to be slow at first. For the past decade, I’ve been sending everyone somewhere else. I really think the residential service team will be a success, especially after we start advertising on the radio and in the magazines. We made flyers, banners, and giant blow-up A/C units. We are even having a block party to celebrate the new services. We hired a clown, food vendors, and plenty of entertainment for the whole family. I know the entire event will be a huge success, because I have planned every single detail.
Air conditioning installation