Of all of the ways I have sincerely tried when it comes to digital marketing, one of the best ways I have found on my own is to somehow involve celebrities. Most people absolutely love the idea of celebrities, and if you managed to get one to say something remotely positive about your business, your number of clients will surge immediately. While a lot of other online advertising methods have worked well for other people, you also have a lot of other businesses competing with you, usually using the same tactics. I have already done quite a lot of highly technical things to help our business rest out among the crowd. One such tactic is editing our website. I compared all of our competitors websites and absolutely none of them had anything memorable about them, most were just plain. I sincerely wanted mine to still look professional, but also have a more unique and specialized look to it. So I changed the web design and layout of mine to make it more identifiable. The one that definitely worked the most was having a celebrity say something highly positive about our business. A famous actor had a new cooling system installed, and every one of us worked out a wonderful deal that would benefit us both. I had them advertise for us on television and very soon afterwards, every one of us had a ton of people come in every day for basic repair and other services. To be clear, a lot of which was talked about by the celebrity. Now that is something I can offer that other Heating and A/C providers can’t – they can’t beat the fact that I have a celebrity that supports our business.