In recent months our Heating, Ventilation, and A/C dealer has seen an increase in business.
I supposed that was because our website has finally been upgraded, so I figured the supplier needed to have a nice website.
It was easier for people than calling us up or coming in the office. I hired a friend of our youngest son to handle the web build. The kid did a awful job. He added a bunch of links in the website that did not work as intended. The images he used were blurry, the colors were awful and it was taxing to navigate the website. I figured having a awful website was better than nothing. I was wrong on this. Everyone could find the site, but then most would not call our dealer because they assumed I was unprofessional. The terrible website had a negative impact on morale. I finally called up an SEO analyst and talked about a current web build. The guy totally gutted the old website. He removed everything all the way down to the pleased on it. The new website now has clear, attractive pictures and better colors. There are numerous pages of pleasing content that contain quality information. My better dealer bureau rating is up, as our pictures of our professional’s certifications, and all the supplier products that the two of us carry. The website now has a professional, highly qualified Heating, Ventilation, and A/C team picture, then lately, I have been seeing more calls and people even comment on how nice the website is. It was not even that much currency getting the website redone too. I did not save any currency by hiring a local kid. Honestly, it would have been worth double the price to get a nice website running.