Everyone around me was talking about online advertising and I decided to do some research to see if I could figure it out.
15 years ago, I tried my best to use pay per click advertising. Unfortunately, it ended up costing me a fortune. I spent a ton of money on Advertising back then because I didn’t understand how to use pay per click advertising. About 5 years ago, I was contacted by a company that handles search engine optimization. The technical director was cold calling a bunch of businesses and my HVAC repair business was one of those numbers. I listened to the technical director and he made a lot of promises. I didn’t think that any of those promises could possibly end up in writing. When I got emailed terms for an agreement, I didn’t think that I had anything to lose. I knew that effective search engine optimization strategies would lead to higher rankings in the search engine and more relevant traffic coming to my website. I also knew that it would be generally less money to go with an SEO company than using paid advertising month after month. The SEO company promised huge results for the HVAC repair business. They promised to deliver those results within 6 months. Everything was laid out in the agreement and I had a money back guarantee if I was dissatisfied for any reason after the first 6 months. After all of the paperwork was signed, the SEO company got to work and started making updates to the website the very next day.