I was reading information about pay per click advertising for my HVAC company.
Everything that talked about pay per click sounded expensive to me.
Even if a person didn’t look at the website, I had to pay. One simple mistaken click that brought up my website gave me a charge. When I talked to the online marketing company, I wanted to know if I had to have pay per click. He told me the first thing he wanted to do is put ads on social medias websites. Once people knew I was the owner of a local HVAC company, they would be more likely to look at my website. The problem was that I didn’t have a website. The man I talked to at the online marketing company told me this was no problem. He had a professional HVAC website developer who would take all of my information and create a mock website for me. I could fill out the questionnaire the website developer sent me, and he would create the website simply from my answers. I liked this idea, but I didn’t expect to see a list of more than fifty questions. They wanted pictures of me and my crew. I had to tell them what each HVAC technician specialized in and what our company was certified to do. By the time the website was live, the online marketing company also had an SEO program in place, and within three weeks, I was getting people coming to my website and signing up for more information. The online marketing company was really coming through for me.