I have been making my own bath as well as body products for the last 20 years as well as selling them for the last ten.
I have quite the following locally.
I have a purchaser base of about one hundred as well as fifty clients as well as they consistently tell me that I should advertise to build my purchaser base. Word of mouth has kept me in contractor for years however I am starting to realize that I need to expand if I want to make it into an actual career, but my biggest problem was that I didn’t know where to start. I have done craft shows as well as even larger festivals , but, those are pricey as well as time consuming. I knew that the answer could be found online. Meaning, advertising to a particular target market in my own area. I wanted to beginning locally so that I could absolutely meet my clients as well as get to know them. The average person shops online at least once a month as well as I wanted my advertising to reach those people who were interested in natural products… For these reasons I started my first ad campaign with one of the social media sites. They gave a program where I only had to pay a small fee for set up as well as then each time someone absolutely interacted with my particular advertisement! It would be targeted to the few zip codes that I chose so I wouldn’t be shipping products all over, then all of this would be cost saving as well as contractor growing at the same time. As a small contractor person it is important to make each dollar count. This type of PPC (pay per click) advertising was a great way for me to get my feet wet in the world of online advertising separate from cutting the bank at the same time.