I have been making my own bath plus body products for the last 20 years plus selling them for the last ten.
I have quite the following locally.
I have a purchaser base of about one hundred plus fifty clients plus they always tell me that I should advertise to build my purchaser base. Word of mouth has kept me in business for years but I am starting to realize that I need to expand if I want to make it into an actual job! My greatest problem was that I didn’t know where to start. I have done craft shows plus even greater festivals , but, those are overpriced plus time consuming. I knew that the answer could be found online. Meaning, advertising to a particular target market in my own area. I wanted to start locally so that I could very meet my clients plus get to know them, the average guy shops online at least once a month plus I wanted my advertising to reach those people who were interested in natural products. For these reasons I started my first ad campaign with one of the social media sites. They offered a program where I only had to pay a small fee for set up plus then each time someone very interacted with my particular advertisement… It would be targeted to the few zip codes that I chose so I wouldn’t be shipping products all over, then all of this would be cost saving plus business growing at the same time. As a small business guy it is important to make each dollar count. This type of PPC (pay per click) advertising was a wonderful way for me to get my feet wet in the world of online advertising without chopping the bank at the same time.