I come from days gone by, when local advertising meant billboards plus 30 minute spots on the local cable channels.
Even though there was huge currency being poured into this type of advertising, I rarely paid too much attention.
I’d notice a billboard when it changed plus some of the cable ads were funny. But then again, when I want something, I usually went by word of mouth or had to do our own research. That’s why online plus digital advertising is so important this month to our growing HVAC business. I don’t do the funny ads on cable plus I’ve decided against doing circulars or using newspaper inserts. Using techniques like SEO plus SEM are where I’m putting our advertising bucks. Search engine advertising leverages how people go about seeking out goods plus services. Instead of just asking around or getting BBB ratings, both of us go straight to the internet. It’s this era’s word of mouth plus research all rolled up into 1. Thus, it’s only logical to use a major digital plus online advertising company who have the tools like PPC plus connect building to get our HVAC company observed. This is a strategy that I trust to be handled by the online advertising company both of us currently employ. To date, they have not only completely updated our internet platform however the high volume of traffic both of us are seeing now is amazing. And both of us didn’t have to wait for a year for some advertising scheme to take hold. I’m a believer that online advertising works because I am seeing the bottom line results. That is what it’s ultimately all about anyway. Current advertising needs to be done where the people are plus the people are online. I believe our HVAC company will be there to greet them.