It was getting harder to draw in customers to my heating and air conditioning business.
With a new HVAC business opening not too far from mine, as well as an increase in independent HVAC workers, it was making it difficult to stay in business.
So I gathered some of my trusted HVAC technicians, and asked for ideas. We discussed quite a few ideas before we all agreed on one that would probably be best. HVAC services at night. It seems a lot of heating and air conditioning corporations close fairly early, and it’s not like HVAC machines don’t break down at night. The same way that 24/7 fast food restaurants are more popular, I was hoping that offering nightly services from my heating and A/C company would make us more popular as well. So I hired a couple more heating technicians to work the night shift, and then I started the advertisements. My HVAC dealer offered all kinds of HVAC nightly service, such as A/C installation, duct repair, HVAC tune ups and more! Anyways, this seemed to work quite well, because not long after I definitely noticed an increase in appointments. Not only that, but at one point, we were fully booked at night! I even had a few customers thank me for staying open so late, otherwise they would have to wait longer to get the furnaces repaired, thus going without warmth. I knew this was a great idea, and I am glad that I am now a step ahead of the other A/C corporations.