I have genuinely never been so good when it comes to switching things up.
Getting comfortable with the status quo is sort of our style. When I really like something, I stick with it plus changing is not something I genuinely want to do. That all being said, with an HVAC company you can’t just stay with the status quo. That is why I am making a change even though it’s going to take some getting used to. I decided to move the majority of our advertising to using digital advertising. When I started our business, being online was something that people still paid for by the minute. That seems like eons ago. So in company terms it is eons ago. Now HVAC companies like mine have to adjust to advertising online if they want to be where people are looking. The online advertising has shown consistently rising results over the last several years for the HVAC business. It’s high time that I make that a part of our HVAC business. My website is now being completely updated by my online advertising company that I’m putting our faith in. The results speak for themselves. I have no system what amounts of traffic came through our old, passive website. And that should have been our first clue. However, with using SEO, PPC plus connect building, I can follow now what sort of traffic is now being driven to our website. Search engine advertising and optimization is allowing our HVAC company to get the costly attention of those who are looking for our skills and services. Marketing genuinely can’t get much more straight forward than that.